Flowers and plants have long served as poignant symbols of connectivity. In their fragility, they remind us of the importance of nurturing relationships, cultivating bonds, and tending to the connections that sustain us.

Lettering, with its intricate forms and artistic flair, holds immense significance as a means of expressing thoughts, emotions, and ideas. 

Ampersand Installation
IMAGINED AND PRODUCED BY
arrogant film
IN COLLABORATION WITH
Nicu Bocancea
3D WORK BY
Andrei Mitișor
FABRICATED BY
Bogdan Mirea & Creative Gang Studio
WHAT I DID
Concept Design
Lettering

YEAR
2023

A graphic designer & a master florist & a film and event production company.
An exploration of the profound and intricate symbolism of connectivity, serving as a thought-provoking composition that aspires to illuminate the myriad ways in which individuals establish connections, whether in the tangible domain or the realm of visual expression.

The giant ampersand, adorned with intertwined strands of vegetation, stands as an emblem of the multifaceted relationships we cultivate with the natural world, companions, family, coworkers, and even fortuitous encounters.

Beyond its functional role, the ampersand possesses symbolic significance. It encapsulates the concept of unity, connection, and collaboration. It represents the synergy that arises when diverse elements converge, creating a collective strength that surpasses the sum of its parts.

Flowers and plants have long served as poignant symbols of connectivity. In their fragility, they remind us of the importance of nurturing relationships, cultivating bonds, and tending to the connections that sustain us.

Lettering, with its intricate forms and artistic flair, holds immense significance as a means of expressing thoughts, emotions, and ideas.