
2020 Reasons to Be Optimistic
CLIENT
Urban Monkey
WHAT I DID
Creative Direction
Design
2020 Reasons to Be Optimistic was a visual celebration of human resilience, commissioned by Urban Monkey Romania to highlight bright moments from an otherwise difficult year.
We collected personal reflections and small victories from across the Urban Monkey community—from Romania and beyond. Each story was transformed into a custom poster, designed to honor the voice, tone, and emotion of the individual who shared it.


































2020 Reasons to Be Optimistic
CLIENT
Urban Monkey
WHAT I DID
Creative Direction
Design
2020 Reasons to Be Optimistic was a visual celebration of human resilience, commissioned by Urban Monkey Romania to highlight bright moments from an otherwise difficult year.
We collected personal reflections and small victories from across the Urban Monkey community—from Romania and beyond. Each story was transformed into a custom poster, designed to honor the voice, tone, and emotion of the individual who shared it.


































type@biancadumitrascu.com

© Bianca Dumitrașcu 2025